The client wanted to raise awareness of his specialty, in a straight-forward less-jargon way; so everyone can understand the matter regardless their expertise. I have written this script starting from a fact about fraud and turned it to a story that can be comprehended by anyone (the proof?) check below stats:
Impressions: +3500
Video views: +1200 (completion rate +80%)
CTR: 1.7%
Engagement rate: 11%
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